The Frolic Bird was founded by an Egyptian entrepreneur Ezzat Kassem, who left his banking career in 2018 to pursue a Master’s in International Marketing in Sweden. Inspired by Sweden’s commitment to sustainability, Ezzat launched The Frolic Bird in 2021–2022 to introduce organic and biodynamic products to the Scandinavian market, becoming the exclusive representative of SEKEM in the region.

Although the first venture faced challenges due to limited experience in the F&B sector, a new chapter began in 2025 when an investor with decades of expertise in fresh produce and extensive operations across North and East Africa acquired a majority stake. Under this partnership, The Frolic Bird is working on becoming a reliable and trusted importer, supplying high-quality fresh produce from around the world to distributors across mainly Scandinavia.